Into the Blue

This research brief examines how increased digital device use affects eye health and sleep quality, integrating insights from the Pew Research Center, eMarketer and The Vision Council. It connects emerging data on digital eye strain, blue light exposure and circadian rhythm disruption to broader trends in consumer behavior and workplace wellness. The findings informed messaging strategies for patient education and brand communications, emphasizing evidence-based solutions such as blue light–filtering lenses and digital hygiene practices to support long-term eye health.

Developed for: Rinkov Eyecare Centers